Online Clothing Brand (Etsy + Website) as going concern

Established e-commerce clothing brand with a strong presence on Etsy and its own website.

The business has generated over €500,000 in sales since launch in 2016 and currently produces €16k–€18k annual owner benefit (SDE) with significant upside potential due to reduced recent owner involvement.


-€16k-€18k current annual owner benefit (SDE)

-€500,000+ in lifetime sales since 2016

-Established Etsy shop with 14,000+ sales

-10,000+ email subscribers & customers in mailing list

-Approx €27,000 stock at cost price included in the sale (representing €169,000 in retail value)

-400+ active product listings (both Etsy & Website)

-High-margin product range

-Established supplier relationships in place

-E-commerce website included

Strong brand assets including photography, video content & branding materials

-Social media accounts included - Instagram, Facebook, Tiktok

-Low overhead, lean operating model

-Full training & handover support provided

The business is currently operating below its full potential due to reduced owner involvement in recent years. Marketing activity has been minimal, creating a clear opportunity for a new owner to scale revenue through improved marketing and optimisation.

Reason for sale: Change in focus and limited time to continue growing the business.

Asking: €60,000 (open to reasonable offers)

Serious enquiries only. Happy to discuss details and provide further information.

Currently based in Cork but relocatable anywhere