WHEN HARRY MET MOLLY (Safeway supermarkets) - a very large promotional button badge (1996/1997), 3" diameter

Postage is extra.

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For sale is a very large size promotional button badge issued in conjunction with the Safeway supermarkets TV advert campaigns of the 1990s. This badge features Harry (then aged 4) and Molly (then aged 3). The Safeway TV adverts ran from 1993 until 1999, with Molly introduced in 1996. The aim of the TV adverts was to build the Safeway brand as a family-friendly place to shop.

WHEN HARRY MET MOLLY was part of a very successful 1990s TV campaign devised by media agency Bates Dorland. The TV adverts ran until 1999 and featured four year-old ‘Harry’ with voiceovers by the actor Martin Clunes. In 1996 Molly was introduced into the campaign, hence the strapline “When Harry met Molly”. Harry and Molly became the most recognised and adored toddlers in TV advertising during the latter half of the 1990s.

Safeway was a chain of UK supermarkets and convenience shops established in 1962 and ceased as an independent brand when they were bought over by Morrisons in March 2004. By end of 2005 all Safeway shops had been rebranded as Morrisons and the remainder sold off. The Safeway name and logo was revived by Morrisons in 2016 for some of their own items distribution through UK independent retailers.
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https://en.wikipedia.org/wiki/Safeway_(UK )

https://www.youtube.com/watch?v=sEggYNh05_c (Safeway TV advert for Christmas 1996 featuring both Harry and Molly. Harry was aged four then and Molly aged three.)

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DESCRIPTION:
Size: about 3" diameter (76mm).
Material(s): steel body with printed paper insert under a clear cellulose laminate.
Finish: insert printed lithography in four-colour process. Backing of plastic.
Fittings: safety pin.
Imprint: CAXTON OF KEW TW9 3AR etc.
Approximate age: 1996/1997

CONDITION:
Very good condition. No damage. Pin in working order.
Please see photograph(s), these form part of the description.

POSTAGE:
* Postal costs are extra, additional to the Asking Price.
* I always get a proof-of-posting certificate.
* I combine postal costs for multiple items when these are paid for and posted the same time.

RETURNS:
* Return accepted if the item(s) is returned in same condition it left me, then a full refund of its sold price will be given. Postal costs are not refundable.
* Buyer pays the return postal costs - unless agreed beforehand.

B.44