MR THERM (British Gas Council) - an enamelled promotional badge (1930s to 1950s)

Postage is extra.

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For sale is a small promotional advertising badge of the iconic figure of "Mr. Therm". This vintage badge is in an excellent and unworn state with no wear or rubbing to its gilt plating (please see 'Condition' section below).

Mr. Therm was created for the Gas, Light & Coke Company in 1931 by British freelance commercial artist Eric Fraser (1902-1983). Mr. Therm proved such an enduring and popular mascot with the gas industry and with the public too that his use survived nationalisation and continued to represent the gas industry until phased out during the early 1960’s.

Mr. Therm became one of best known characters of British advertising and was widely used by the Gas, Light & Coke Company (1812-1949) and again by the British Gas Council (1946-1972), who also heavily promoted Mr. Therm in their advertising. The use of Mr. Therm as an advertising icon received a boost at the Festival of Britain 1951 and also used to promote gas as a cleaner alternative to burning coal, more so after the 1956 Clean Air Act. In 1962 Mr. Therm was ‘retired’ when the British Gas Council hired advertising agency Colman, Prentis & Varley to launch a new series of campaigns under the slogan of “High Speed Gas”.

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References:

www.flickr.com/photos/77499774@N08/8953535456/ (A rare Mr. Therm badge and more information about the mascot).

www.flickriver.com/groups/1397294@N22/pool/ (Images of Mr. Therm in adverts).

www.phaeton.ie/fraser.html (About Eric Fraser with examples of his work and a self-portrait drawn in 1949).

www.flickr.com/groups/1397294@N22/pool/ (A Mr. Therm Flickr group featuing many of his advertisements

https://theconversation.com/brighter-lives-are-lived-by-gas-how-natural-gas-was-sold-to-a-sceptical-public-in-post-war-britain-191633

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DESCRIPTION:
Size: about 13/32" x 13/16” (11mm x 21mm).
Material(s): brass metal with 2 vitreous enamels.
Finish: gilt.
Fitting: buttonhole stud (oblong shaped clasp).
Imprint: none.
Approximate age: 1930s to 1950s.

CONDITION:
Excellent unused condition.There are some enamel stress marks on Mr. Therm's left arm, hence this badge's low selling price.
Please see photograph(s), these form part of the description.

POSTAGE:
* Postal costs are extra, additional to the Asking Price. Standard postage the same regardless how many badges you buy - provided all badges are posted together.
* I always get a proof-of-posting certificate.
* I combine postal costs for multiple items when these are paid for and posted the same time.

RETURNS:
* Return accepted if the item(s) is returned in same condition it left me, then the full Agreed Asking Price will be refunded. Postal costs are not refundable.
* Buyer pays the return postal costs - unless agreed otherwise.

B.24