Consumer Behavior - Third Edition By William L. Wilkie

€10

Hardback. There is writing inside the cover, the cover has some wear, inside the book is clean and in good condition, see photos.

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-colour photographs.