Original Vintage 7-Up Float Paper Banner Signs & Salesman Ideabooks Collection

Up for sale is a rare, beautifully preserved collection of original 1950s and 1960s 7-Up soda advertising ephemera. This 7-piece lot features vibrant point-of-sale store displays and internal company salesman literature from the golden age of American soda advertising. Perfect for collectors of Americana, vintage petroliana, retro diner decor, or classic beverage memorabilia.

What is Included in the Lot:

1x Large 1950s "7-Up Float" Die-Cut Window Banner: Features a classic green 7-Up bottle pouring into a frosted ice cream dish. Deep, unfaded blue and yellow graphics.

1x 1950s "Seven-Up Float" Table/Counter Display: Die-cut cardboard/heavy paper display piece featuring a retro patio table scene with a 7-Up bottle and a cherry-topped ice cream float. Includes a blank green-bordered box for pricing.

2x 1950s "Beat the Heat" Die-Cut Bottle Toppers: Original cardboard neck hangers designed to sit directly over glass bottles in grocery store displays.

1x 1960s "7-Up... where there's action!" Counter Standee: Small die-cut promotional piece featuring a bottle and a poured glass.

2x Original 7-Up Sales Maker’s Ideabooks: Highly collectible internal corporate literature from the Seven-Up Company (From 7Up Sam). Includes Volume 10 (July 1968) featuring "The Uncola" branding ("Put 7Up Into Orbit") and a winter-themed edition ("At Your Service...!").

Condition:
Excellent vintage collector's condition overall. These are original paper and cardstock items, which are incredibly fragile and rarely survive in this state. The colors remain exceptionally bright, bold, and unfaded. There are no major tears, heavy water staining, or significant creasing. Please review the high-resolution photos carefully to judge the exact cosmetic condition.

Shipping & Packaging:
Items will be packed entirely flat between heavy, rigid sheets of thick cardboard to ensure absolutely no bending, folding, or corner damage occurs during transit.