Iconic Deco-Inspired Fiesta Ware Teapot in the "Evergreen" Colourway in Excellent Condition
My Covid Clearout continues again and now I am moving on to my Too Large Teapot Collection!
I have a few matching Iconic Fiesta Ware (Made in the USA) Teapots for sale in different colours, and this is one of them! Fiestaware is the best-selling dinnerware in American history.
This example is in the "Evergreen" Colourway which was only produced between 2007 and 2009. It's a lovely dark rich teal colour which is nicer in reality than it looks in the photos.
The teapot is a fabulous Deco-inspired shape introduced in the late 1930's with a fab iconic circular handle. The Teapot is in excellent condition with no chips, cracks, damage or ware.
The history bit for this very popular and collectable ware:
"On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had already been a successful pottery company for 65 years, but the firm was going out on a limb this time out.
In sharp contrast to the stuffiness of bone china patterns, Laughlin’s new line burst forth in brilliant glazes of yellow, green, red and cobalt. Its deco designs were simple and urbane, appealing to “aspirational” consumers long before there was a name for them. Most ambitiously, Laughlin broke the tradition of forcing customers to buy china in large (and costly) dinner sets. Stores would sell pieces individually—a cup here, a bowl there. Not only did the strategy appeal to Depression-era budgets, but it also encouraged Americans to freely mix and match styles and colors.
The line was called Fiestaware. In 1936, it was a bold idea. Today, it is the best-selling dinnerware in American history.
That is no mean feat, considering that Fiestaware’s designs have barely changed in 78 years. The exception, of course, are those kaleidoscopic, incandescent colors, which might have been Laughlin’s most brilliant branding idea. By introducing and discontinuing a signature color roughly each season, the company created variety, trendiness, collectability in a single stroke.
But there’s a cautionary tale here, too. When Homer Laughlin shelved Fiestaware’s bright colors in favor of drab earth tones in the early 1970s (it was, after all, the brown decade), sales fell off a cliff, forcing the company to discontinue the line. That’s when fans—and there are legions of them—literally stepped forward and saved the day.
Collectors seized upon something that they thought was gone forever, and the value of the out-of-production dinnerware rose sharply. By the mid-1980s, fashion began trending toward a retro style, and the time was right to revive Fiesta. Since then, the colorful pottery has stood as proof of many a cardinal rule of branding, like Do one thing well, and keep quality affordable (And in any color you want!!!!)"
Check out my other ads and more coming soon, including matching items in different colours!
- Collection
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4 weeks ago
2,390