Fabulous Antique Highly Collectable Edwardian Art Deco Ironstone Jelly/Blancmange Mould, by Shelley, in the Savoy (Oval, Cream Centre) Shape, Size Large, Circa 1916 to 1925, Named After the Savoy Hotel in London

I am continuing my downsizing of my collections, and I am now moving on to some Kitchenalia, mainly some ironstone jelly/blancmange moulds, that are very decorative and highly collectable, but now surplus to my requirements.

For sale here is a Fabulous Antique Highly Collectable Edwardian Art Deco Ironstone Jelly/Blancmange Mould, by Shelley, in the Savoy (Oval, Cream Centre) Shape, Size Large, Circa 1916 to 1925, Named After the Savoy Hotel in London. The second of two Shelley moulds I will be selling, see the photos that show two moulds to get a sneak peek at the first one!

There is quality and then there is Shelley! Known for its quality tea services, Shelley is highly sought after and collected, and this includes their range of fabulous jelly Moulds produced during the first four decades of the 20th Century.

The history of Shelley pottery started back in the 1870s, when it was originally named Wileman & Co. 'Shelley' was adopted in the 1900’s when Percy Shelley adopted the Shelley name as a trademark.
Shelley produced a range of jelly moulds with a wonderful sculptural quality as the shape inside was mimicked on the outside of the mould. They were advertised as 'easy to turn out' - the theory was that with an equal thickness of earthenware to all parts of the mould, heat would travel evenly when loosening the jelly. This was helped also by the high quality finish and materials used in manufacture and earned them a Good Housekeeping Institute Award. All production of jelly moulds ceased in 1940 when the earthenware works closed.

Shelley produced Jelly/Blancmange Moulds in about 20 designs (many named after famous London Hotels, such as the Ritz, the Carlton, Queens Hotel, Hotel Cecil, Hotel Victoria and the Savoy Hotel as in this example) and each design was produced in multiple sizes, sometimes as many as five different sizes.

Shelley Moulds have become highly collectable due to their quality, durability, and exquisite range of shapes and patterns. They command a high price when they come up for sale online, and I have included an example here, where the price is €130, not including post, packaging and customs. See the last photo.

The example here is in the “Savoy” design which is a oval in shape, and it is in the larger of the two available sizes. It is one of the fabulous examples where the pattern on the inside is mimicked on the outside, making it a much more decorative item to display when not in use. It stands 3.25 inches/8 cm tall, and measures 7.5 inches/ 19 cm across the widest part of the rim. The capacity is 1.5 pints/ 0.85 Litres.

The mould is in excellent Antique condition, with no chips, cracks, crazing, just a very minor discolouration and manufacturing fault on the rim as photographed. The Shelley stamp is visible on the piece (the stamp dating the piece to 1916-1925) from my online research including the 1922 Shelley Catalogue, from the Shelley webpage. See the second last photo.

This Art Deco jelly mould is not only a quality piece of kitchenalia, perfect for special occasion use, it is also a perfect piece of Kitchen décor for display on a kitchen dresser. As the pattern is also on the outside of this mould, the mould can be displayed standing.

Would look great on display in a food establishment also, such as a café, coffee shop, bistro or restaurant.

Check out my other ads and more coming soon! I will have another Shelley Jelly Mould coming up. I already have an Early Victorian Ironstone mould and some metal moulds already listed, and I also plan to list my glass jelly moulds shortly.
Discounts possible for multiple purchases!