Fabulous Antique Highly Collectable Edwardian Art Deco Ironstone Jelly/Blancmange Mould, by Shelley, in the French (Diamond) Shape, Size 2, Circa 1904 to 1922, Excellent Condition

I am continuing my downsizing of my collections, and I am now moving on to some Kitchenalia, mainly some ironstone jelly/blancmange moulds, that are very decorative and highly collectable, but now surplus to my requirements.

For sale here is a Fabulous Antique Highly Collectable Edwardian Art Deco Ironstone Jelly/Blancmange Mould, by Shelley, in the French (Diamond) Shape, Size 2, Circa 1904 to 1922. The first of two Shelley moulds I will be selling, see the photos that show two moulds to get a sneak peek at the second one!

There is quality and then there is Shelley! Known for its quality tea services, Shelley is highly sought after and collected, and this includes their range of fabulous jelly Moulds produced during the first four decades of the 20th Century.

The history of Shelley pottery started back in the 1870s, when it was originally named Wileman & Co. 'Shelley' was adopted in the 1900’s when Percy Shelley adopted the Shelley name as a trademark. Shelley produced a range of jelly moulds with a wonderful sculptural quality as the shape inside was mimicked on the outside of the mould. They were advertised as 'easy to turn out' - the theory was that with an equal thickness of earthenware to all parts of the mould, heat would travel evenly when loosening the jelly. This was helped also by the high quality finish and materials used in manufacture and earned them a Good Housekeeping Institute Award. All production of jelly moulds ceased in 1940 when the earthenware works closed.

Shelley produced Jelly/Blancmange Moulds in about 20 designs (many named after famous London Hotels) and each design was produced in multiple sizes, sometimes as many as five different sizes.

Shelley Moulds have become highly collectable due to their quality, durability, and exquisite range of shapes and patterns. They command a high price when they come up for sale online, and I have included two examples here, where you would not be getting change from €50 to €70, not including post, packaging and customs. See the last couple of photos

The example here is in the “French” design which is a diamond in shape, and it is in size two of four sizes. It is one of the fabulous examples where the pattern on the inside is mimicked on the outside, making it a much more decorative item to display when not in use.

It stands 4.25 inches/11 cm tall, and measures 7 inches/ 18 cm across the widest part of the rim. The capacity is 1.5 pints/ 0.85 Litres.

The mould is in excellent Antique condition, with no chips, cracks, crazing or any other damage. The Shelley stamp is not visible on the piece anymore, but it was sold to me as Shelley, along with another piece which is marked, and this shape is very obviously a Shelley pattern, from my online research including the 1922 Shelley Catalogue, from the Shelley webpage. See the third last photo.

This Art Deco jelly mould is not only a quality piece of kitchenalia, perfect for special occasion use, it is also a perfect piece of Kitchen décor for display on a kitchen dresser. As the pattern is also on the outside of this mould, the mould can be displayed standing.

Would look great on display in a food establishment also, such as a café, coffee shop, bistro or restaurant.

Check out my other ads and more coming soon! I will have another Shelley Jelly Mould coming up. I already have an Early Victorian Ironstone mould and some metal moulds already listed, and I also plan to list my glass jelly moulds shortly.
Discounts possible for multiple purchases!