Online Brand + Wholesale Operation

Established Irish FMCG Brand – E-commerce + Major Retail Wholesale Accounts

Established Irish food/snack brand with active wholesale distribution across Republic of Ireland and Northern Ireland, plus a fully operational e-commerce platform now available for acquisition.

This opportunity includes:

• Fully branded Shopify e-commerce website
• Approx. €150,000 annual online turnover
• Active wholesale accounts with major Irish retail groups (including BWG & Musgrave networks)
• Established independent retail customer base
• Diversified revenue streams (no single dominant customer)
• Custom ERP (Odoo-based) inventory & order management system
• B2B wholesale ordering systems
• Supplier network (10+ approved suppliers, 4–5 core partners)
• Brand assets, packaging designs, digital creatives
• SOPs, workflows, and transition support

Combined turnover across wholesale and online channels has historically exceeded €500,000+ annually.

Wholesale operates at scale-driven margins (~5%) with significant growth upside under focused sales leadership. Retail-level product margins are substantially higher.

Strong brand recognition in niche FMCG category with repeat wholesale reorders and loyal online customer base.

Business is relocatable and suitable for:

• Existing distributor looking to add margin
• Food importer seeking brand acquisition
• Entrepreneur wanting plug-and-play FMCG platform

Serious enquiries only. NDA required prior to brand disclosure.